Comparing and contrasting marketing activity Essay

Comparing and contrasting marketing activity - Essay Exampleortant notification that the experts make is that the reach of the end customers of today has increased by huge extent, thanks to the factors like globalization and liberalisation. The international geographical border are almost non existent in terms of trade and finance and the revolution brought in by inter net has enable citizens to purchase goods or serve ups inside a few clicks of the computer mouse from any part of the world. The other important thing has been the schooling flow. The end consumers are informed like never before and it is this factor that distinguishes between the identical products and services. at that place is little doubt that marketing is the life blood of business. However good the product or service might be, if it cannot be sold in the market and revenue earned either effort locomote flat. The process of marketing is truly a dynamic angiotensin-converting enzyme and depends largely on each and every minute changes in the buying behaviour or the related environment of the target group of customers. Today, with the shell in the service sector, the impact of marketing activities are more felt. The report analyses various activities of a marketing process namely product mix, positioning, price mix, communications and distribution of two segments i.e. high - street vogue and convenience foods. In other words, the report focuses upon the marketing mix of the two segments that operate in the connatural market.The report basically deals with the market of the United Kingdom i.e. the economies of England, Scotland, Northern Ireland and Wales. The economy of United Kingdom is one of the most affluent among the world economies, being the sixth largest economy in the world and the third largest in the whole of Europe. The chosen companies for the report in this market segment are the famous fashion target Paul Smith and the leading convenient food store Spar. Both the co mpanies are ply to the markets of the United Kingdom for quite a long time now and have